Google Case Study Example | Topics and Well Written Essays - 250 words

Google - Case Study Example rnment’s stringent laws, Google agreement for self censorship is the right alternative as it provides it with option to tap the huge market for its other products like android services. Hence, I agree with Schmidt that some information is better than no information. Schmidt is right in his assertion as Google is a business proposition with the basic objective of disseminating information. In the contemporary environment of global competition, changes within business strategy become essential and decision to self censor in China is part of its strategy for global expansion. Google’s decision therefore is right conforms to its wider objective of business goals and mission. While Google’s business strategy is fundamentally based on free access to full information, it has to forego its principle of providing full access to information as per guidelines and restrictions of Chinese government. Hence, the Chinese customers cannot access information that is deemed objectionable by the Chinese government. But in the highly competitive global business, China presents huge scope of business expansion and therefore its decision to self censor is